Digital Marketing Manager

Who Is Marketboomer?

Marketboomer is a global leader in hospitality SaaS procurement platforms. Founded in Australia with a proud history spanning over 20 years, we have recently embarked upon an exciting period of change and growth.

Our Core Values

Our CEO leads with innovation and authenticity and aligns company goals and strategy with Marketboomer's core values which are outlined here below.
They are:

Own it and talk straight - Deliver what you have committed to. Ambiguity is not acceptable. Everything is out on the table, and it’s ok to challenge in the spirit of a better outcome. Seek clarity if you are unclear. We are all on the same team and transparent conversations are key to progress. Be accountable to yourself and others.

Be the customer - Put yourself in your customer’s shoes. What impact will this have on them? What would you like if you were them in this situation? What do they need to know?

Raise the bar - Taking ‘good’ and making it great! Challenge others and expect to be challenged. If you see something that needs doing, grab it and get it done well, no ‘band-aids. Solve for the greater good and for all time. Eliminate the unnecessary. Grow your own skills and help others grow with you.

About You

You live and breathe digital marketing, and so we can't wait to talk to you! 
We are looking for a Digital Marketing Manager with B2B experience, to develop, implement, track and optimize our digital marketing initiatives across all digital channels. You have a strong grasp of current digital marketing tools, platforms and strategies and will be able to lead integrated digital marketing initiatives from concept to execution. - In fact, this is something that you LOVE to do and have a proven trach record of success in. 

What You Will Be Doing

Your average day may look something like this:

  • You will be building, managing, updating, and optimizing a content marketing calendar that attracts a qualified audience through owned, earned and paid media channels.
  • You will also build, drive and optimize key account based and inbound marketing campaigns and spend that leverage key online channels and paid media to drive brand and product awareness, consideration and leads.
  • This role will assist in sourcing and will collaborate with agency and media partners, and leverage key marketing tools and systems in execution of and reporting on all digital initiatives.
  • You will also be responsible for maintaining, reporting on, and optimizing user experience and performance of owned and earned channels (our website and social media accounts) and media (ROAS) utilizing data and analytics to develop key insights. Along with managing our marketing automation system in support of marketing lead generation and conversion.

What You Will Be Bringing With You.

  • You’re a digital marketer with 3+ years of experience building an audience and community and driving tangible results, ideally in a B2B role
  • Your Tertiary Degree in a Marketing discipline or relevant industry experience.
  • Your proven capability in designing, producing and optimizing content across digital channels.
  • Your proficiency across a variety of email, CRM and marketing automation tools and platforms (Marketo, Hubspot, KEAP, Mail Chimp etc)
  • Solid working knowledge and usage of Google Marketing Platform (particularly Analytics, Tag Manager), Google Ads etc
  • Experience with Paid Social (Facebook Ads, LinkedIn Ads etc) as well as organic Social Media Management (content/community)
  • Expertise with SEO/SEM, PPC, Retargeting, A/B & multivariate split testing and personalisation as well as organic traffic fundamentals
  • Experience in website management including content publishing (basic coding, Wordpress desired)
  • Your dual-minded approach: you're highly creative and an excellent idea generator, but can also be process-driven, analytical and data driven
  • Your amazing can-do, will-do, high-energy attitude
  • You are highly organised, able to problem-solve, multitask, manage timelines and be confident working in a fast-moving start-up environment
  • You are up to date with the latest trends, best practices and new tools and love to learn as this industry is always moving!

Bonus points if you have experience with:

  • Working on a SaaS product
  • Experience across countries and cultures
  • Working in a start-up or scale-up environment

What we offer

  • Opportunity to have a direct impact in a fast growing company.
  • Competitive salary.
  • Rewards and recognition.
  • Career Pathway with mentorship and coaching
  • Flexible work arrangements
  • A desk at Stone & Chalk in Sydney should you wish to work from an office with some of the team.

Interested in learning more? Awesome!

To apply for the role, send your resume to: [email protected] or for a confidential conversation call Rebecca on: 0412 259 997

We will endeavor to respond to all applicants who fulfil the minimum requirements. Recruiters, we appreciate your work but we don’t require your additional assistance at this time.

 

Digital Marketing Manager

1

Jobs / Marketing & Communications

Sydney NSW

Annually - Full time

8 months ago

Who Is Marketboomer?Marketboomer is a global leader in hospitality SaaS procurement platforms. Founded in Australia with a proud history spanning over


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