Digital Marketing Specialist

  • Circa $92k per annum + 10.5% super plus other benefits
  • Full time, ongoing role
  • We are a family-friendly organisation with flexible working practices (including some working from home arrangements) to ensure our people can work around their individual needs


About RMIT Training 

RMIT Training provides a range of dynamic English and Foundation Studies pathway programs designed for students to meet the entry requirements for RMIT university, and assist them to pursue their life and study goals.  

We pride ourselves on delivering real-life, work-ready, practical English skills for the challenges and opportunities our students will take on, in a supportive and structured learning environment. 

We offer challenging and rewarding career prospects that enable personal and professional growth, as well as leadership development opportunities.  


About the English Language Intensive Courses for Overseas Students (ELICOS) Marketing, Sales & Conversions Team 

The ELICOS Marketing, Sales & Conversions Team is responsible for all student recruitment and marketing activity for the ELICOS program.  

The team works collaboratively with the RMIT Admissions Team to place students into onshore and offshore classes, in both online and classroom environments. 


About the Role 

The Digital Marketing Specialist works closely with the ELICOS Sales, Marketing & Conversions and Communications teams as well as the RMIT University Experience and Communications teams to develop and implement digital communication and marketing strategies aligned to RMIT Training’s vision. The role is responsible for delivering campaigns and activities to promote ELICOS, Foundation Studies and other RMIT Training products, through websites, social media, Intranet, paid advertising, and any other digital channels. 


About You 

To be successful in this position you will have: 


  • Relevant tertiary or postgraduate qualification
  • Considerable experience in an omni-channel marketing and communications role
  • Ability to manage multiple tasks, problem solve and prioritise with job tracking tool (e.g. Service Now)
  • Demonstrated experience managing website CMS, including monitoring performance, UX/CX, trends, SEO and reporting using web analytics tools
  • Demonstrated experience managing campaigns and generating content (including social media, print, and video, with consideration of usability, accessibility and copyright)
  • Strong interpersonal, written and spoken communication and presentation skills
  • Evidenced capability to manage advertising spend and forecast outcomes
  • User experience optimisation experience
  • The ability to work autonomously with little direction and show high initiative
  • Highly efficient and effective administrative and time management skills and high attention to detail
  • Experience and knowledge of computer software, applications and web technologies
  • Proven experience in growing and maintaining social media presences to KPIs
  • Solid working knowledge of communications and marketing functions including brand management, market research, campaigns and promotions, copywriting, graphic design, content management and video editing


  • Knowledge of and/or exposure to international markets
  • Experience working with clients or students from diverse cultural backgrounds
  • Experience in the ESL, Training or Higher Education industries


To Apply  
Please submit your CV and covering letter addressing your suitability for this position by clicking on the ‘Apply’ link. For further information about this position, please see Position Description below. 

Digital Marketing Specialist - Position Description - December 2021.pdf 


For more information: 

  • Visit our website
  • Email HR at [email protected] (Please note, applications will not be accepted via this email. To apply, click Apply).


Vaccination Requirements 
The COVID-19 Mandatory Vaccination (Workers) Directions, made under the Public Health and Wellbeing Act 2008 (Vic) and as amended and replaced from time to time (Directions), affect all persons employed or engaged to perform work by RMIT.  

As such, offers of employment from RMIT are conditional upon the applicant being fully vaccinated against COVID-19 or medically exempt and providing satisfactory evidence of the same. You can access the Directions here: 


Bring your whole self to work  

We are better for our diversity. When we listen to those who are different to us, or challenge us, we grow stronger together. When we feel like we belong, we can achieve so much more. We respect each other, embrace our differences and build a sense of belonging in our team and beyond.   


Applications Close: Sunday 30 January 2022 11:59 pm 


RMIT Training is a successful provider of a range of education solutions supporting lifelong development goals to students, academics and professionals located in Melbourne and overseas. 
Our people are integral to the success of our Company. We are experienced professionals who are committed to providing the highest standard of service and support to our clients and colleagues. At RMIT Training we offer a friendly, supportive and flexible working environment and culture with a range of employee benefits including access to health and wellbeing services and discounts, discounted travel, professional development opportunities and more. 

Digital Marketing Specialist


Jobs / Marketing & Communications

Melbourne VIC

Annually - Full time

10 months ago

Circa $92k per annum + 10.5% super plus other benefitsFull time, ongoing roleWe are a family-friendly organisation with flexible working practices (in