Sales Representative

Real Friends Food & Drink Supply is one of Australia's most loved, up and coming food and beverage distribution companies. Our aim is to continue to bring something new and exciting to the market  — an honest company that is full of on-trend better-for-you brands. Real Friends is built on personality, character & a quality team culture!

Due to amazing growth, we are now on the hunt for a highly organised, enthusiastic and results driven Sales Professional to join our Brisbane team. The successful candidate will be responsible for taking orders in an existing Sunshine Coast/Brisbane North territory, up-selling new products and building relationships with our loyal customer base. The role also entails a focus on new business development, whether it be following up on enquiries or cold calling, your skills must be polished and adaptable to any scenario.

This role reports directly to the Sales Manager and is also responsible for proactively assisting with reporting and operations.



  • Grow sales and distribution from an already established customer base across Cafe, Restaurant, Hotel and Independent Retail
  • Identify and negotiate sales opportunities throughout the territory
  • Establish and create new business opportunities through cold-calling
  • Adhere to individual KPI's and setting sales targets
  • Work to manage your monthly call plan and growing accounts
  • Assisting with Key account & distributor management
  • Assist in the launching of new products to market
  • Merchandising & activating promotional plans with Customers


Skills & Experience;

  • Experience in a similar role - FMCG preferred across Foodservice and or Independent Retail
  • Call cycle management
  • Strong people skills with the ability to communicate effectively and conduct Customer meetings
  • Proven ability to think laterally and thrive under pressure
  • Strong negotiation, sales, planning and time-management skills
  • Natural ability to develop and maintain genuine relationships with customers and team members
  • Highly organised with the ability to meet tight deadlines and sales budgets/KPIs
  • Strong written and verbal communication skills
  • Must have the ability to work autonomously and manage time effectively whilst being an excellent team player
  • Hungry for new opportunities as our company grows


We Supply;

  • Tools of Trade - Phone, Ipad, Laptop
  • Car Allowance
  • Generous Incentives

This role is Monday to Friday. You will also be required to work away from time to time including overnight stays interstate, events on 2-3 events per year and regional travel 1-2 times per quarter. We provide a vehicle allowance so must have a reliable vehicle/lease vehicle and a valid driver's license.

If this sounds like you, tap apply, send us your CV and a cover letter. We want to learn about you so when creating your cover letter please tell us about who you are and why you want to work with our awesome company! Tell us about the real you!

Great people skills are a MUST. Being highly organised is what will make you succeed. Confidence to push to the front of the line, ask questions and engage with the customer whilst maintaining a humble approach is the essence of our Real Friends sales team.

Please note:

- Only successful applicants will be contacted.

- No agencies, thanks.


Sales Representative


Jobs / Sales

Brisbane QLD

Annually - Full time

10 months ago

Real Friends Food & Drink Supply is one of Australia's most loved, up and coming food and beverage distribution companies. Our aim is to continue to b