There are usually three separate but related parts of an ad.
Ad title, image or photo of the ad, additional descriptions or descriptions of the ad
The title of the ad is mandatory, but photos and descriptions are usually optional.
While in an advertising banner the above parts are somehow integrated into each other and usually form a single component; Phrases are so intertwined that they are difficult to separate.
Here we are talking about internet ads and internet banners, but they are practically no different from offline ads and offline banners. It is only in the audio ad that the visual and visual element is removed and replaced by the audio element. Also in the TV commercial instead of the picture, we see a collection of pictures as a movie.
In the audio commercial, the two components of the title and the description are also presented audibly, while in the TV commercial, these two components are combined audibly and visually.
In Internet advertising, you first register on a website that accepts Internet advertising, such as Free Classified Ads like Poralist, and insert your ad. In contrast, the placement of an advertising banner does not necessarily take place on a site that accepts advertisements and can be a news site, social, political, economic and the like.
In online advertising, you usually have to follow the standard size for entering photos, titles and descriptions. But in banner advertising you are usually able to use a wider range of different sizes and sizes.
Some of the standard sizes used to insert an online banner ad are as follows.
250 × 300 High usage rate
280 × 336 high
90 × 728 high
600 × 300 growing
468 60 decreasing
234 60 decreasing
600 × 120 Normal use
600 × 160 Good use
90 × 970 Normal use
200 × 200 Normal use
250 × 250 Normal use
In an online ad, the ad image is usually not clickable, while the ad title is clickable and takes you to the ad description page.
Whereas, in the banner Ads, you are able to click on the banner image which is the main element of the banner and you are usually redirected to the URL that belongs to the advertiser.
In the online ad, you are able to define the types of links you want in the description section. Of course, this can be done completely even for free ads on the Chi ad site, but most sites do not allow the insertion of links, even in special or starred ads.
In the internet advertising banner, you can choose only one link, which is usually the link of the advertiser's desired site.
In advertising you are able to have an independent and separate site; Advertise your product or business: While the banner ad usually has a destination site for a full description that the advertiser is trying to encourage the visitor to click on the banner to move to the desired URL Be.
An advertising banner or banner display can contain a variety of images in jpg, png, gif or movie format created by HTML5 or Flash.
Another feature of the banner ad is the click-through rate or CTR, which is obtained by dividing the number of users who clicked on the banner by the total number of banner views. While in the advertisement, the number of views means the same number of clicks.
The first banner ad was published on October 27, 1994 in Wired Magazine. As you can see at the top of the article, this banner is a simple text that you click on to get to the AT&T campaign.
The phrase “Have you ever clicked your mouse right here? You will "means" "Have you ever clicked the mouse here? Try it". In this page, by clicking on this banner, you will be transferred to the main page of Chi ad.
Banner ads usually include simple or dynamic images. Creating a professional banner ad requires expert designers, but there are banner design websites where you can create your own banner with a little effort. For example, the online website Creatopy.com is suitable for creating banner ads.