Learn how to calculate online advertising rates for blogging. And make money from it.
There is no calculation that can tell you the right price to determine the amount of advertising tariffs that they want to place ads on their blog.
However, there are some rule of thumb and basic calculations that you can use to get started. The real science of calculating online advertising rates is through experimentation.
The fact is that there are many factors that affect the amount of money you need to set for Online Advertising on your blog.
The type of ad (image, video, text, etc.) can affect the price as well as the placement and structure of the payment (for example, pay per click versus pay per impression at the rate).
For example, ads placed at the top of the site should cost more than ads placed below, but the challenge is to find the right price to maximize revenue.
In other words, what is the appropriate cost for each type of ad you publish on your blog and in any possible place where it can be displayed to visitors?
Calculate blog ad rates
The interesting thing about pricing your ads is the price that fills the ad space without underestimating that space. A popular way to calculate your blog ad rate is to divide the number of daily visitors to your blog who can see the ad into ten people. Your calculation will look like this:
(10 ÷ Number of daily visitors = 30 - day advertising rate)
It is important to understand that the value of your audience can also affect the price of advertising. For example, a blog with a highly targeted and desirable targeted audience that advertisers want to reach can ask for the highest advertising rates from these advertisers.
In addition, the desire of your audience to click on ads can also affect the amount of ads. For example, if your audience does not want to click on ads, you should specify it in your pricing model like posting ads in a Free Classified sites.
Do not overshadow or overestimate your blog
It is important to keep the advertising space on your blog as close to that sweet spot as possible. However, until you figure out what that sweet spot is, you can easily fall into the trap of valuing or adding value to your blog.
Devaluing the advertising space on your blog may fill that space and guarantee that you can make money from it, but that means you are not making as much money as you really could.
In addition, underestimating your advertising space creates in the minds of advertisers that your blog is worth more than what it really is. You want advertisers to see your blog as good value for money without looking cheap.
Overestimating your blog ad space can keep you from selling all of your ad space each month. In addition, advertisers may have the impression that their ads are seen frequently and that your audience is more receptive to the ads.
If the results of the ads they pay on your blog do not meet their expectations, they will not advertise on your blog again. This means you have lost future income for you.
Determine the price of advertising space based on the competitive rate of the blog
Another important step in calculating your Ads rate for your blog is to analyze the performance of your competitors. Find other blogs with similar audiences and similar traffic levels and check out their ad rates tab.
Visit the online advertising website, where you can quickly research ads on a variety of blogs. Use all of this information to determine the best charge rate for online ads on your blog, and be prepared to set those rates by experimenting with different ad formats, locations, and more.
If you are not satisfied with the price you can spend on advertising on your blog, do not worry. Instead, divert your thinking to good things in life, such as spending money on your blog.