What is the difference between marketing and advertising?

Author: Sara Watson
Published At: 3/14/2022, 3:42:00 AM

What is the difference between marketing and advertising?

Most people think that advertising and marketing are synonymous because they do not have enough knowledge, but this is not the case.

It is true that marketing and advertising are both about attracting more customers and selling more, but there are differences.

Utilizing each of them causes the expansion and development of the organization's activities.
Now to understand the general concept and the difference between marketing and advertising, read this article quoted by Poralist.


What is advertising?

Advertising: A way to raise awareness of a product or service to an audience.
Advertising a product means introducing that product
Advertising is a subset of marketing and one of its costly components.

When advertising, you should consider the target market, budget and purpose of the Ads.
Advertising has existed in various forms in the past, but over time, advertising approaches have changed and become more advanced day by day.

Advertising, if not done in a targeted manner, can lead to wasted budgets and the loss of actual and potential customers.

Advertising application:

  • Advertising for a product or service
  • Tourist advertising
  • Advertising for branding
  • Advertising to change people's attitudes
  • Religious propaganda
  • Educational ads
  • Advertising for government agencies and information

Types of advertising methods:

Advertising is divided into two groups: traditional and modern advertising.
Traditional ads:
Design and distribution of business cards, catalogs and tracts
Install billboards in the city
Print ads in newspapers and magazines.

Teaser section on various TV and radio networks
Introducing products, services and brands in industry-related exhibitions
Send promotional text messages
Advertising in the subway

Modern advertising:

This type of advertising is done on the Internet and online.
This method has many fans.
One of the most important benefits of online or modern advertising is measuring its accurate performance with advanced statistics tools such as Google Analytics and marketing automation software.

This method is very effective for attracting customers and developing the organization.

Types of modern advertising include:

  • Ad report
  • Advertising on mobile
  • Advertising on social networks
  • e-mail marketing
  • Post your ad on Free Classified sites like Poralist
  • Advertising on high-traffic sites with high credibility in the form of
  • banner and click ads

SEO: For example, when you enter a keyword related to your industry in search engines (Google), your site link will be at the top.

Reasons for the superiority of traditional and civic advertising:

  • Low cost and high speed
  • More people pay attention to this type of advertising
  • 24-hour access
  • More longevity in the mind of the audience
  • Ability to check efficiency


Tips for choosing the best type of advertising:

Analyze and review the types of ads
Identify the best type of ad
Know your audience and target market
Cost-effective advertising due to feedback.

Check the duration of the ads and the duration of the impact
Analyze the best and least expensive type of advertising to attract and influence the audience
Entrusting advertising work to experts in this field: Choosing a suitable advertising agency can have a special impact on the growth process of the organization.


What is marketing?

Marketing: A set of activities to persuade people to choose your products and services from other competitors.
Marketing, offering products or services in the market at a reasonable price.

Marketing tasks:

  • Knowing customers
  • Familiarity with how to advertise
  • Support services and products
  • Arrangement and placement of advertising banners
  • Attract and retain customers


Types of marketing:

  • Service Marketing
  • Guerrilla marketing
  • Word of mouth marketing
  • Gas marketing
Advertising methods
Modern advertising